Loblolly Writer's House, in the business of self-publishing, marketing, and distribution of historical fiction

Overview of Loblolly Writer's House Business Plan

Purpose: Publish, promote, and sell novels of popular fiction created by writer Charlsie Russell

Annual Goal:

Steadily increase sales

Objectives:

Produce a new title biennially in print and digital formats

Promote print-on-demand (POD) sales of titles through Lightning Source, Inc. (LSI) and Amazon (Create Space)

Strategies:

Distribution Strategy

Place all books with LSI, owned by Ingram Book Company, a major book distributor

Self-distribution to Mississippi’s independent bookstores and gift shops

Aggressively participate in internet marketing

Pricing Strategy

Median price for books of similar size, genre, and format

Product Strategy

Produce a well-crafted story

Produce a superbly constructed print book

Produce a well-formatted, navigable, and readable e-book

Promotion Strategy

Participate in print and epub marketing contests

Produce easily accessible press releases for review and publicity

Attend craft shows

Promote the Loblolly Writer’s House website

Blog bi-monthly on Mississippi/Southern history (my brand), as well as publishing, promoting, and selling self-published print and digital fiction

Develop a strong internet marketing plan

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